Structured Search is an emerging technology of querying multiple heterogeneous data sources in a scalable manner. It occupies the middle ground between Unstructured Search and Database Search.
Structured queries can comprise numeric and other predicates not supported by the keyword search. For e-commerce, this allows finding and comparing merchandise by specifications rather than by keywords needed to get to specifications. Instead of voluminous and often largely irrelevant outputs, users can receive as precise responses as they wish, and also can control the order of items in search results. So it is especially well suited for mobile e-commerce with its “on-the-go” nature.
While the keyword search is oriented towards humans, the structured search technology facilitates programmatic processing of search results by other systems or applications which also can generate structured queries automatically.
Altogether this can save millions of hours spent annually by shoppers researching goods and services online in order to get the best deals.
Within the structured search technology, search advertising becomes much more cost-effective because interests of shoppers can be detected much more precisely than in the keyword world.
Working to the buyer’s advantage, the structured search technology enables better prices, better shopping experience, and a more energized and efficient marketplace.