For e-commerce and other applications, structured queries can comprise numeric and other predicates generally not supported by the keyword search. This allows finding and comparing merchandise by specifications rather than by keywords needed to get to specifications. Instead of voluminous and often largely irrelevant outputs, users can receive as precise responses as they wish, and also can control the order of items in search results. So it is especially well suited for mobile e-commerce with its “on-the-go” nature.
Unlike the keyword search which is oriented towards humans, the structured search technology facilitates programmatic processing of search results by other systems or applications, which also can generate structured queries automatically.
Altogether this can save billions of hours spent annually by shoppers researching goods and services online in order to get the best deals.
Within the structured search technology, search advertising becomes much more cost-effective because interests of shoppers can be detected much more precisely than in the keyword world. At the same time, search providers will have much more to sell.
Working to the buyer’s advantage, the structured search technology enables better prices, better shopping experience, more money spent in e-commerce, and a more energized and efficient marketplace.